Country Manager - UK Launch

Country Manager – UK Launch
Up to £100,000 + package
London-based with national travel

A leading international QSR and casual dining brand is preparing to enter the UK – and this is your chance to be at the forefront of that journey.

With a loyal customer base overseas, a strong brand identity, and a well-backed expansion plan, the business is now setting its sights on the UK as a key growth market. The first location is secured, the team is forming, and now they need a Country Manager to bring it all to life.

This isn’t a corporate handover or a safe seat. It’s a hands-on, high-impact role for someone who thrives on building. If you’ve ever wanted to launch something from day one – with the support of a global brand behind, you – this is exactly that.

The role:

You’ll be responsible for building the UK business from scratch – with full autonomy to shape how things are done. This isn’t about inheriting an existing structure; it’s about creating one.

You'll lead on:

• Opening and operating the first flagship location
• Hiring, developing and managing the UK team
• Localising systems, culture, and brand standards
• Working closely with the international board on growth planning and performance
• Creating operational processes that can scale
• Being the face and voice of the brand in a new market

What we're looking for:

• Multi-site leadership experience in QSR, fast casual or branded restaurants, at least 5+ years in a senior operations role leading more.
• Must have food experience.
• A track record in launching new markets or concepts – ideally from pre-opening through to scale
• Strong commercial acumen – you’ll be working with budgets, P&L, site performance, and reporting into the board
• A hands-on approach – this is a building phase, and you’ll need to roll up your sleeves
• A natural leader – able to build teams, influence culture, and set the tone for what comes next